Bi-weekly Critique

Print advertisement – Jaws movie poster

Jaws-movie-poster

 

Type: movie poster

Author: Seiniger Advertising agency with artist Roger Kastel

Year: 1975

While searching for movie posters one that caught my eye was Jaws. This poster is terrifying to say the least. It features an incredibly huge shark approaching a lone female swimmer. The shark blends into the water with bubbles showing vertical movement and above that is the surface contrasted with white and the quite large movie title. The shark is facing upwards showing its power while the woman is sideways unaware of what is below creating suspense. The movie’s title at the top is bold red representing that it is a bloody and gory movie. The poster uses three main colours; red blue and white, a strong colour scheme.

This posters simple layout and amazing artwork work perfectly in showing what type of movie the audience can expect.

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